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Jeju Forum Alumni Newsletter
Titles [Jeju Forum Alumni Newsletter] (No.9 | December 2018) Valuing Exchange Diplomacy at Jeju Forum
Writer JPI  (admin)
2018-12-06 오전 10:08:56

Valuing Exchange Diplomacy at Jeju Forum




Nancy SNOW

Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies
Professor Emeritus of Communications, California State University, Fullerton


This year I had the privilege of attending the Jeju Forum for the first time. As a global scholar with several decades of experience, “this ain’t my first rodeo” when it comes to participating in international forums that gather together hundreds, if not thousands, of people. Those are usually academic conferences, and many presentations are given, but not as many dialogues take place. Jeju Forum was different. The focus was conversational and participatory. I felt that whatever panel session I attended, I could participate, listen, take notes, or introduce myself to the speakers afterwards. People were accessible. We were there with common cause. Jeju, the “island of peace,” elevates peace-related conversations to a level of prestige that I heretofore had not experienced.


I am impressed that a first-time participant has a chance to weigh in a little about how the Jeju Forum can improve and expand its mission.  I wish that the Jeju Forum for Peace and Prosperity could be used as a springboard for the best and brightest students. I realize that it is a prestigious event with high-profile speakers, but also arranging some scholarships for exchange students to Korea would enhance the international mission of the Jeju Forum. International students could be paired with Korean university and senior high school students. As a two-time Fulbright scholarship recipient (Germany, Japan), I know about exchanges in pursuit of peace because I learned from the best—a Rhodes scholar Oxford man who founded his namesake exchange program in order to expand the opportunity for prestigious exchanges to a greater number. In the words of Senator Fulbright: International educational exchange is the most significant project designed to continue the process of humanizing mankind to the point, we would hope, that men can learn to live in peace, eventually even to cooperate in constructive activities rather than compete in a mindless contest of mutual destruction. We must try to expand the boundaries of human wisdom, empathy and perception, and there is no way of doing that except through education. Fulbright was dedicated to exchanges for young people. He felt that the cause of peace had to be instilled at a young age when minds were more open and flexible. I would suggest that panels have some organizational flexibility. For instance, if a speaker is especially interested or experienced in a talk show format, let that speaker organize such a style of presentation. There is no need for one format when it comes to presenting content. A talk show format could be an informal chat between an interviewer and one of the keynote speakers. For instance, former Canadian Prime Minister Brian Mulroney at the 2018 Jeju Peace Forum would have been an excellent interviewee in such a format. I talked to him one-on-one and realized that his insights were so prescient and valuable to the mission of the Forum. He seemed comfortable with a conversational style of presentation, which is typical of his outgoing and engaged personality. You might even want to utilize the exchange student participation in a contest to come up with other platforms for dialogue. Our panel on public diplomacy had eight speakers, and it took away from our ability to have as much back and forth with each other or with the audience.


I love the idea of people coming together on an island of peace to have three days of dialogue. Given South Korea’s visibility and credibility in bringing people to the table, it would be wonderful to see more exchanges and participation from attendees who reside in the Northeast Asia region. A couple of break-out sessions or café gatherings could encourage people in this region to come together for some common goals—to a more collaborative and participatory public diplomacy is just one example. I’m a U.S. citizen and resident of Japan who consults on international exchanges and public diplomacy in South Korea as well as through Tsinghua University in China. While my outlook is global, my work in public diplomacy covers these three countries. I would encourage the Jeju Forum organizers to think about how this gathering can practically contribute to the peace and dialogue in the region.


Nancy Snow is Pax Mundi (“Distinguished”) Professor of Public Diplomacy at Kyoto University of Foreign Studies (KUFS) and Adjunct Fellow in the Institute of Contemporary Asian Studies, Temple University Japan. She served as visiting research professor and Abe Fellow at Keio University and Fulbright professor in American culture and American foreign policy at Sophia University. She has taught at some of the leading institutions of higher learning in the world, including USC, Syracuse University, and Tsinghua University. A specialist in public diplomacy, nation branding, and propaganda studies as well as peace and global security issues in Northeast Asia, Dr. Snow is the author, editor and co-editor of 11 books. Her books include Japan’s Information War (2016) the Routledge Handbook of Public Diplomacy (2009) Propaganda and American Democracy (LSU Press, 2014) Propaganda, Inc.: Selling America’s Culture to the World (Seven Stories, 2010) and Information War (2004). Snow earned a Ph.D. (magna cum laude) from the School of International Service, American University, Washington, D.C., where she was also a Presidential Management Fellow at the Department of State and U.S. Information Agency, and B.A. in Political Science (summa cum laude) from Clemson University. She was a Fulbright scholar to Germany and German Academic Exchange Service Fellow at the University of California, Berkeley.